From the preview page

Next to your preview card you'll find “Show a friend”, together with buttons to save the preview and to make an Instagram story image. On products with a printed edition, the page first lets you choose your edition in peace: “Show a friend” appears once you've made your choice — for example after you close the checkout — or when you come back to your preview later, such as from the link in our email.

On a phone, “Show a friend” opens your phone's usual share options with your preview card and a link, so you can send it by message, email or any app you like. Where there are no share options, it copies the link instead — paste it wherever you want.

What your friend sees

The link opens a page with your preview card, still watermarked, and a way to make their own. It does not show your name, your email address or anything about your order, and it cannot be used to change your preview or your order.

From your email

A few hours after you create a preview, we usually email you your saved preview. That email ends with a “Show a friend” link — open it to see what your friend will see, or forward it to someone whose opinion you'd like before you decide.